Evaluartion of animatic

The role of story boarding is vital in the pre-production process of making a music video. In terms of their function they are used to transmit the message of the music video and outline how it is going to be shot. It also identifies certain problems in the music video which you are able to change before you start shooting instead of after when it is too late to change it. The storyboard essentially shows how your music video is going to look like. It symbolises an extremely watered down version of the completed product. When you start the editing process, it helps create a structure from which you need to edit on. Storyboards is fundamentally the most important planning component when making any media product however especially a music video.

Constructing a story board is necessary for the construction of a music video. For our music video it was a difficult process building a music video as we had to incorporate 3 different parts of a video and merge them so that it conveys a narrative, a performance scene and another part of the narrative. Putting all of these scenes together so that they contribute to the overall narrative of the music video was a very difficult part of the video however it was vital so that we could establish what the room is going to look like and moreover so that the other people we are making it with can grasp the idea of the video. It also gave us the opportunity to see what we needed to do to make it look better and appeal more to our target audience.

The feedback that we received from our animatic was mixed. All of the criticisms that we received were constructive and we have now been able to alter the video based on our audience feedback. One of the key points that we were told to build on was to make sure that our animatic is cut exactly to the beat. This means that the video flows a lot more fluidly. Moreover our audience said they would like to see more shots in our music video so that it is more exciting. One of the key points of advice was to cut partly to the rhythm of the song at times. We are therefore going to include more shots in our music video. This means that it will be more exciting and interesting to watch. We are also going to cut it together a bit faster.

The star image of our video has been constructed well in our animatic and it was clearly transmitted to the audience as they felt there was an individual attraction to our lead singer and the girl by the way that they are both represented in our music video. The animatic clearly portrayed star image which is what we wanted to do. Our target audience wanted to play our video again and said that they really enjoyed watching it. This illustrates that we have constructed a video that it easy to watch and makes you want to watch it again.

Making an animatic has given us a real grasp of what our video is going to look like. It has been a very useful experience as we have now been able to make changes that we wouldn’t have been able to see without the feedback from our audience. Moreover it gave us an idea of the props that we would need and how we are going to build our set.