Initial ideas and treatments

David Bowie

STARMAN

What is the star image of this band?

In 1992, with the album Ziggy stardust, Bowie challenged the core belief of the rock music of its day. He launched his own Ziggy Stardust show. This show became extremely popular throughout the capitulating Bowie to stardom. Bowie was unique in the way he performed and his diverse and controversial appearance on stage dressed as a sci-fi character with his beaming red hair. His release of the album Ziggy stardust coincided with the Apollo 11 expedition. This automatically drew attention to this modernised album. He constructed his image based on society at the time; this meant that he targeted a wider audience. Bowie’s influence has been unique in popular culture and has permeated and altered more lives than any other figure. Each of his songs has an individual persona behind it. His chameleonic transformations weren’t just in his appearance but his voice as well.

Treatment for Music Video

Due to his prolific and stand out career, building a music video around David Bowie and the track starman has numerous amounts of possibilities. Each of his songs has a different persona behind it and starman is no different. Starman is one of the songs that brought Bowie to worldwide fame. For this video there could be a link to the Apollo 11 launch and instead of the shuttle going to the moon it could be to mars. This could also be filmed through the perspective of another person looking up into the sky and then cutting to the men in space. The mise en scene would have to be bright and animated. The music video could also include cuts of a band performing starman with a Ziggy stardust theme. The performance could be used to illustrate Bowie’s star image which would lead to an extended target audience.

Freddie Mercury

KILLER QUEEN

What is the star image of this band?

Freddy Mercury was the lead singer of the highly successful band queen. He was very well known for his flamboyant stage persona and powerful vocals. He has been known to be one of the all-time great entertainers. Mercury was very theatrical when performing and delivered to audiences all around the world. Like other performers such as Bowie, Mercury’s appearance was very extravagant as he would often appear wearing tights on stage and a tank top. Many suspicions were raised over his sexuality. Mercury died due to HIV in 1991 and was named 18^th in Rolling stones greatest singers of all time and died a legend. His star image was constructed due to his amazing stage performance and the creative and innovative music that he produced.

Treatment for Music Video

There is already a narrative within the lyrics of this song which makes it easier to construct a music video based around it. You could also include features of Freddie mercury in the video. His sexuality could feature as a predominant part of the video and could be the basis of the story line. The music video could include a live performance in which you can see his audience and identify there features. The music video will hopefully target a large audience. The video will include dancing and entertainment throughout which gives the audience a reason to buy (RTB).

Elvis Presley

LOVE ME TENDER

What is the star image of this band?

Presley is one of the most celebrated musicians of the 20^th century and was successful in a wide range of musical genres. He was one of the most significant cultural icons of the 20^th century and has often been referred to as the king. Due to new media technologies in the 1950s, Presley came to fame by appearing on a television shows that were broadcasted throughout America. His energy for music and moreover his sexually provocative performance style drew a lot of attention to him in the 50s. He was the first white man to perform music of an African American culture. His fame coincided with the dawn of the civil rights movement, and was the reason for a lot of Black people acting 10 years later in the movement. He died due to prescription drugs however his death created his legacy which will never be forgotten.

Treatment for Music Video

For the song ‘love me tender’ there is a love story which will be included. This could link to the hardship of love and the lust when someone cannot have their love returned. Moreover it could coincide with Elvis’ performances and have dancing in it however this isn’t the tone for this song. The performance aspect could be run on a close up alike to the close up shot in lady gaga's video bad romance. When he talks about dreams in the song, this could be about his career and could include flashbacks. The video should also portray Presley’s star image.