synthetic and organic artists and videos

Synthetic music videos and artists

Synthetic artists are ones that do not write their own songs and do not use instruments in their songs; this normally means that they appeal to a different audience that an organic music artist would appeal to. Synthetic artists are normally based around a pop genre with singers such as Nicki Minaj and Selene Gomez.

Nicki Minajs videos contain a lot of vibrant colours and there are not any clips in her videos of her performing, normally she is seen dancing on the beach with men in a very provocative way. This illustrates that this style of music does not simply sell the music there are certain external factors that attract an audience such as the way which Nicki Minaj normally presents herself in her videos. In contrast this is very different to the style of music and type of music video that you would see in musical groups such as oasis or Mumford and sons who are normally pictured performing in their music videos.

In contrast Nicki Minajs videos will not contain a narrative normally and will simply how her dancing in a club. She does this firstly to symbolise that her music is off a dance and pop genre and secondly because there are not very many musical instruments in any of her songs so she does not have the option of using instruments in her music videos. Instead due to the fact that she is a synthetic artist, she will use science fiction elements such as a space ship appearing in her music videos.

Organic music videos

In contrast to synthetic artists organic artist write their own songs and also use instruments in their videos. They would also be known mainly as performing bands. Bands such as Mumford and sons, oasis and old crow medicine show are all examples of organic artists. In contrast to most synthetic artists, they compose their own songs and there is not artificial sound used (they use instruments).

In Mumford and sons music video I will wait, the video in its entirety shows the band performing the song to a mass audience, all of them playing their instrument. The majority of organic artists are in a band unlike synthetic artists who are normally solo artists, however there are exceptions such as Robbie Williams who writes and performs his own songs. Mumford and sons deliberately include a live performance in their music video to show the popularity of the song to their audience and to illustrate that they are a performing band which specialise in performing live rather than how well their music sells in the charts.

Organic artists normally target a more niche audience rather than the wide spread audience that is targeted by synthetic artists such as Nicki Minaj. The reason that bands such as old crow medicine show target such a niche audience is because of the niche style of music that they perform which is country music. Organic artists tend to earn the majority of their money from touring. Artists such as bon jovi and kasabian are both good examples of this